There will be always something exclusive in the price as it always had been before. Everyone would like to possess a beautiful, exclusive thing. It is impossible to imagine premium goods without beautiful decoration of the package. The more refined and individual will be the approach to a packaging creation, the more successful will be the product.

Last exhibitions LUXPACK show that home producers have learnt how to make premium packaging better than in some countries. The victory of the Russian manufacturers of packaging in the competition «Russian Grand Star» («the Grand Star Russia»), that took place together with LUXPACK, and competition "World Star", organized by the World packager’s organization WPO prove this fact.

Upakmash 2009 will demonstrate the products from domestic and foreign manufacturers and suppliers of packaging equipment.

The ROSUPAK, constant exhibitor, GC ZOLOTOI SHAR supplies packaging materials, machines and production lines of such world famous brands as: HUGO BECK (Germany); SICHERA (Italy); GSP (Italy); SMIPACK (Italy); COMIPACK (Italy); GG (Italy); MAFO (Holland) and some others.

Gennady Pavlov, Director General of GC ZOLOTOI SHAR: “We are going to participate in ROSUPAK 2009 and irrespective of the world economic crisis we are laying hopes on it. The key target of the show is attraction of new clients. Comparing the first and late Rosupak exhibitions we may see how the positions and “client attraction tactics” of the show has changed. Relations with clients have become warmer and careful on the competitive market. The manufacturers try to listen to their clients, grasp the developing production tendencies and supplement the equipment line. At the very beginning we used to offer the simplest thermo-packaging machines. But now they are packaging complexes for a wide range of products. We take a good from the production technological line, and turn it out packed in a bloc, box or pallet. The service has become more rapid and varied. We also offer design works of new production facilities and update of the existing ones.

In January release of «Packaging R&D», one the most popular magazines in Russia about a packaging market and the constant partner of an exhibition “ROSUPAK” there will be an article “Growth expansion. Rosupak: past, present, future”.

This article tells about a current situation in the industry and the new tasks that this year exhibition faces. Now the priority tasks for manufacturers and supply contractors of packaging technologies are the sales support and search for new sales markets. That is why in 2009 the main tasks of ROSUPAK exhibition are exhibitors’ sales support and their access to new sales markets. What are the organizers doing for this purpose? Since November, 2008 there is a systematic promotion of an exhibition in the Internet, new services are being developed for exhibitors and visitors, image of the exhibition is renewed, project promotion is being conducted through foreign and Russian representations of MVK, and also through specialized associations and the unions, the powerful business program is being developed.